A new mother-daughter era!

Natalie's daughters, Chloe and Amber, have joined the brand, bringing fresh creativity and a modern voice to the brand, while staying true to Bloom's heritage. 

Natalie and her daughters, Chloe and Amber.

Chloe, with her interior-design and conceptual storytelling background, brings a design-driven eye to brand direction and product experience.

Amber, a graphic designer and digital creative, leads the evolution of Bloom’s visual identity and social presence.

So crazy that the daughters of the Lip Gloss queen both have beautiful lips.

“Together, as a trio, we are re-igniting Bloom for a new generation that celebrates the nostalgia of the brand”.