Celebrating Mothers Day

Bloom Cosmetics is now in a new chapter as a mother/daughter trio. We were inspired to celebrate the beautiful bond between mothers and daughters this Mother's Day by bringing together an inspiring mix of women to celebrate the enduring bond between mothers and daughters.

Behind the photographer Hugh Stewart’s lens, we captured authentic, intergenerational moments between mothers and daughters, each sharing their unique connection and creativity

We love this eclectic, stylish and personal collection of portraits. “We wanted to create something that felt real. No scripts, just women being themselves, daughters celebrating their mum’s and vice versa.” says Chloe, co-creative director at Bloom.

The campaign spotlighted Bloom’s new lip glosses — a nostalgic nod to the brand’s heritage, reimagined for today. Bloom has always been known for their lip gloss since the early 90’s. A lip gloss for us is a beauty product that speaks to women across generations.

And some BTS moments.

Thanks to the incredible team from ELEVEN hair care