Journal

Natalie applying Bella Lipstick in front of her Cabinet of Curiosity. Check out Bloom's Lipstick Mirror that slipped over the lipstick lid. So iconic but sadly no longer needed with today's techno...

Cabinet of Curiosity Vogue 1990

Welcome to our series where we step inside Natalie's 'Cabinet of Curiosity' and get a glimpse of decades worth of collected treasures. Markers of inspirational moments throughout Bloom's history th...

A new mother-daughter era!

Natalie's daughters, Chloe and Amber, have joined the brand, bringing fresh creativity and a modern voice to the brand, while staying true to Bloom's heritage. Natalie and her daughters, Chloe an...

Celebrating Mothers Day

Bloom Cosmetics is now in a new chapter as a mother/daughter trio. We were inspired to celebrate the beautiful bond between mothers and daughters this Mother's Day by bringing together an inspiring...

Bloom in the press....

Natalie Bloom and the Bloom brand appeared in many magazines globally! Here's a glimpse at some of the articles over the years.

The making of a gloss...

It's been such fun relaunching our Bloom Lip Gloss. The revamped gloss retains many features of the original gloss with some new additions. Enriched with Calendula Extract and Evening Primrose Oil,...

Stina Persson Artist

We have long admired the work of Stockholm based mulit-media artist, Stina Persson. We love her dynamic lines, bold colours and effortless, edgy tone. It has been a joy to collaborate with Stina ...

Inspiration ~ Lewis Miller

I ended 2020, the crazy Covid year, turning 50. As a celebration of both reaching a milestone year and returning to some form of life-normality, I visited Lewis Miller's exhibition at Australian G...

Home Office Bliss

I'm lucky that my home office is a blissful environment, filled with things that inspire me.

Busy as a Bee

Late last year, I was ready to start my long awaited journey of beekeeping. After some investigation and research the answer was right in my backyard...literally.