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JOURNAL

A COMPENDIUM OF INSPIRATION

Enjoy some behind-the-scenes snippets and inspirations from founder Natalie Bloom.

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BLOOM

A mother daughter trio

Bloom cosmetics was founded by Natalie Bloom at the age of 22, Bloom quickly became an Australian beauty success story. Now, together with her two daughters, this mother-daughter relaunch symbolizes a full-circle moment.

BLOOM LIP GLOSS

Since 1993

Bloom's iconic Lip Gloss has had an update. The revamped gloss retains all the original features with some new additions to nourish lips, provide long-lasting hydration and lots of gloss.

BLOOM LIP GLOSS

Since 1993

Bloom's iconic Lip Gloss has had an update. The revamped gloss retains all the original features with some new additions to nourish lips, provide long-lasting hydration and lots of gloss.

BLOOM LIP GLOSS

Since 1993

Bloom's iconic Lip Gloss has had an update. The revamped gloss retains all the original features with some new additions to nourish lips, provide long-lasting hydration and lots of gloss.

Bloom LIP GLOSS

Since 1993

Bloom's iconic Lip Gloss has had an update. The revamped gloss retains all the original features with some new additions to nourish lips, provide long-lasting hydration and lots of gloss.

Natalie Bloom founder of Bloom Cosmetics

Bloom Cosmetics by Natalie Bloom

"I SIMPLY CREATED QUALITY PRODUCTS THAT I WAS PASSIONATE ABOUT AND THAT HAD A STRONG DESIGN SENSIBILITY."

For over two decades, I've poured my passion for makeup, design, and botanicals into a simple philosophy: that natural ingredients can create beautiful, high-quality cosmetics. My journey began with a curiosity for natural ingredients, which evolved into a beloved Australian beauty brand that puts sensibility and authenticity at its core.

For over two decades, I've poured my passion for makeup, design, and botanicals into a simple philosophy: that natural ingredients can create beautiful, high-quality cosmetics.

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A COMPENDIUM OF INSPIRATION FROM NATALIE BLOOM

Journal

Cabinet of Curiosity - Bella
Eye Shadow

Cabinet of Curiosity - Bella

Natalie applying Bella Lipstick in front of her Cabinet of Curiosity. Check out Bloom's Lipstick Mirror that slipped over the lipstick lid. So iconic but sadly no longer needed with today's techno...

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Cabinet of Curiosity Vogue 1990
Eye Liner

Cabinet of Curiosity Vogue 1990

Welcome to our series where we step inside Natalie's 'Cabinet of Curiosity' and get a glimpse of decades worth of collected treasures. Markers of inspirational moments throughout Bloom's history th...

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A new mother-daughter era!

A new mother-daughter era!

Natalie's daughters, Chloe and Amber, have joined the brand, bringing fresh creativity and a modern voice to the brand, while staying true to Bloom's heritage.  Natalie and her daughters, Chloe an...

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