Journal

Bloom in Paris with Natalie, Chloe and Amber

Paris with my girls (Chloe and Amber), a bag full of Bloom and Harry Burmeister behind the lens. Café stops, croissants and a little lip colour along the way.

Natalie smiling at a Paris café table, holding up a copy of Paris Match

Paris, Je t’aime

Paris, through my eyes. A few tips from my Paris visits: museums, markets, cafés, and the little details that inspire me.

Green Portuguese azulejo tiles framing a Portugal sign

Lip Gloss Meets Portugal

Portugal gave us packaging and pattern inspiration everywhere. Tiles, ceramics, old shopfronts, blue skies and, naturally, lots of Bloom Lip Gloss along the way.

Inspo from Mexico

Mexico offered us endless inspiration. From colour and pattern to food, art, architecture and nature. Everything we love, and so much more.

LIP SERVICE TO A NEW GENERATION

Herald Sun: "SHE HELPED CELEBRITIES, ROYALS AND WOMEN THE WORLD OVER TO PUCKER UP, AND IS BACK WITH MORE GLOSS".

Cabinet of Curiosity - Bella

Natalie applying Bella Lipstick in front of her Cabinet of Curiosity. Check out Bloom's Lipstick Mirror that slipped over the lipstick lid. So iconic but sadly no longer needed with today's techno...

Cabinet of Curiosity Vogue 1990

Welcome to our series where we step inside Natalie's 'Cabinet of Curiosity' and get a glimpse of decades worth of collected treasures. Markers of inspirational moments throughout Bloom's history th...

A new mother-daughter era!

Natalie's daughters, Chloe and Amber, have joined the brand, bringing fresh creativity and a modern voice to the brand, while staying true to Bloom's heritage. Natalie and her daughters, Chloe an...

Celebrating Mothers Day

Bloom Cosmetics is now in a new chapter as a mother/daughter trio. We were inspired to celebrate the beautiful bond between mothers and daughters this Mother's Day by bringing together an inspiring...

Bloom in the press....

Natalie Bloom and the Bloom brand appeared in many magazines globally! Here's a glimpse at some of the articles over the years.

The making of a gloss...

It's been such fun relaunching our Bloom Lip Gloss. The revamped gloss retains many features of the original gloss with some new additions. Enriched with Calendula Extract and Evening Primrose Oil,...

Stina Persson Artist

We have long admired the work of Stockholm based mulit-media artist, Stina Persson. We love her dynamic lines, bold colours and effortless, edgy tone. It has been a joy to collaborate with Stina ...